CONCEPT CYCLERY
SCOPE
Schematic Design
Design Development
Construction Documents
Interior Design
Project Management
Brand Identity
Branding
OVERVIEW
Concept Cyclery is a bicycle retailer with the vision to create a more upscale buying experience than what is offered currently in the marketplace.
BRAND IDENTITY
CONCEPT
The mark was designed to grab the attention of the audience, capture the explosive burst of energy cyclists experience while riding, and convey the complex engineering of modern bicycles.